Utah is becoming a major sports market. Now comes the part that's harder than it looks.

The Utah Mammoth sold out every home game in its inaugural season. MLB expansion talks have Salt Lake City as the frontrunner in the West. BYU and Utah are both competing for Big 12 titles. And in Cedar City, a gymnastics program from a city of 40,000 is headed to the Pac-12. The Wasatch Front isn't becoming a sports market. It already is one. The question now is how big it intends to get.